The goal of the brand is to underline the importance of self care to promote healthy aging. In order to achieve that, Editedcare offers customers a complete toolkit (Skincare & Nutricare).
The idea of the packaging design was based on the concept of combining Skincare and Nutricare, which together created Editedcare. The 360° sign (and at the same time the Brand logo) is a visual synonym for this concept. Bottom 180° means Skincare, top 180° - Nutricare. Together they create Editedcare logo.
The idea was also embodied in the packaging design, which always consists of two layers - Outer layer and Inner layer, (= Top and Bottom, Skincare and Nutricare) creating an integer. In the case of the doy bags, parcel becomes the second layer, and in the case of creams & serums, boxes do.