Eco campaign for Wawer district in Warsaw. The campaign is called Ekobologiczny, a slogan that combines logic and ecology. Ecology is supposed to be logical. Logical actions are ecological. The campaign creation was started with the logo design. The logo is a Lego-like block, presented in isometry.
The Key Visual of the campaign is based on unique illustrations in the engraving style, with vintage textures and saturated colours. The goal of the campaign is to teach the inhabitants about innovative and simple eco life hacks that will easily allow them to be more ecological and logical in their everyday life. For this reason, eco-recipes book was also created. It includes retro-style illustrations and topics on ecology.