Gapfruit OS
Gapfruit OS
DURATION
4 Months
DURATION
4 Months
CLIENT
Gapfruit OS
CLIENT
Gapfruit OS
Rebranding
Rebranding
Guidelines Creation
Guidelines Creation
UX Reserch
UX Reserch
Art Direction
Art Direction
PROJECT OVERVIEW
PROJECT OVERVIEW
Gapfruit is building a bold new operating system – a product that challenges conventions and sets ambitious goals far beyond traditional software. Our task was to translate this vision into a visual identity and website that embody the product’s fearless, out-of-the-box character while earning the trust of a highly demanding audience.
Gapfruit is building a bold new operating system – a product that challenges conventions and sets ambitious goals far beyond traditional software. Our task was to translate this vision into a visual identity and website that embody the product’s fearless, out-of-the-box character while earning the trust of a highly demanding audience.
The Challenge
The Challenge
The core challenge was to find a visual language that could do both: 1. Speak credibly to enterprises, investors, and technical decision-makers – where trust and clarity are critical. 2. Reflect the radical, disruptive nature of the product – a system that doesn’t just improve what exists but redefines the category.
The core challenge was to find a visual language that could do both: 1. Speak credibly to enterprises, investors, and technical decision-makers – where trust and clarity are critical. 2. Reflect the radical, disruptive nature of the product – a system that doesn’t just improve what exists but redefines the category.
WHAT WE DID
Our process began with a deep analysis of the product and close collaboration with the Gapfruit team to fully understand their mission. From this, we built a visual identity rooted in boldness and precision: • Cyberpunk-inspired illustrations that depict a utopian Gapfruit world, symbolizing the future of secure computing. • Strong, rule-breaking typography that refuses to blend in — balancing disruption with clarity. • A design system and website that consistently communicate the technology’s power while staying accessible and investor-ready. The result is an identity and platform that challenge expectations, spark curiosity, and reinforce Gapfruit’s position as a daring innovator in the OS space.
WHAT WE DID
Our process began with a deep analysis of the product and close collaboration with the Gapfruit team to fully understand their mission. From this, we built a visual identity rooted in boldness and precision: • Cyberpunk-inspired illustrations that depict a utopian Gapfruit world, symbolizing the future of secure computing. • Strong, rule-breaking typography that refuses to blend in — balancing disruption with clarity. • A design system and website that consistently communicate the technology’s power while staying accessible and investor-ready. The result is an identity and platform that challenge expectations, spark curiosity, and reinforce Gapfruit’s position as a daring innovator in the OS space.
WHAT WE DID
WHAT WE DID
Our process began with a deep analysis of the product and close collaboration with the Gapfruit team to fully understand their mission. From this, we built a visual identity rooted in boldness and precision: • Cyberpunk-inspired illustrations that depict a utopian Gapfruit world, symbolizing the future of secure computing. • Strong, rule-breaking typography that refuses to blend in — balancing disruption with clarity. • A design system and website that consistently communicate the technology’s power while staying accessible and investor-ready. The result is an identity and platform that challenge expectations, spark curiosity, and reinforce Gapfruit’s position as a daring innovator in the OS space.
Our process began with a deep analysis of the product and close collaboration with the Gapfruit team to fully understand their mission. From this, we built a visual identity rooted in boldness and precision: • Cyberpunk-inspired illustrations that depict a utopian Gapfruit world, symbolizing the future of secure computing. • Strong, rule-breaking typography that refuses to blend in — balancing disruption with clarity. • A design system and website that consistently communicate the technology’s power while staying accessible and investor-ready. The result is an identity and platform that challenge expectations, spark curiosity, and reinforce Gapfruit’s position as a daring innovator in the OS space.
"Our collaboration with Veronika has been excellent, and I’m happy with the result of our work."
"Our collaboration with Veronika has been excellent, and I’m happy with the result of our work."
Christian Kielmann
Christian Kielmann
CEO, Co-Founder Gapfruit
CEO, Co-Founder Gapfruit
