Plenergy®
Plenergy®
DURATION
2 Months
DURATION
2 Months
CLIENT
Plenergy®
CLIENT
Plenergy®
Rebranding
Rebranding
Packaging Design
Packaging Design
Social Media Assets
Social Media Assets
Art Direction
Art Direction
PROJECT OVERVIEW
PROJECT OVERVIEW
Plenergy is an established manufacturer of sports equipment whose name fuses power and energy. As the company expanded its product range, the brand needed to move beyond a traditionally masculine identity and evolve into a bold, innovative presence that resonates with a wider audience.
Plenergy is an established manufacturer of sports equipment whose name fuses power and energy. As the company expanded its product range, the brand needed to move beyond a traditionally masculine identity and evolve into a bold, innovative presence that resonates with a wider audience.
The Challenge
The Challenge
While Plenergy had strong recognition in the market, its visual language felt outdated and overly rugged. The challenge was to create an identity that captured dynamism and progress while balancing strength with inclusivity – a brand that speaks not only to athletes, but to the new generation of active, design-aware consumers.
While Plenergy had strong recognition in the market, its visual language felt outdated and overly rugged. The challenge was to create an identity that captured dynamism and progress while balancing strength with inclusivity – a brand that speaks not only to athletes, but to the new generation of active, design-aware consumers.
WHAT WE DID
We redefined Plenergy’s identity through a minimalist, technology-inspired design system. A modern grotesque typeface replaced the heavy, masculine typography, introducing clarity and precision. The lightning-bolt logomark was refined into a fluid, forward-moving symbol of energy and innovation – embodying speed, agility, and progress. The logo and wordmark were rebalanced for harmony and confidence. Finally, the color palette was refreshed with vibrant, high-energy tones, ensuring the brand feels bold, contemporary, and unmistakably dynamic across digital and physical touchpoints.
WHAT WE DID
We redefined Plenergy’s identity through a minimalist, technology-inspired design system. A modern grotesque typeface replaced the heavy, masculine typography, introducing clarity and precision. The lightning-bolt logomark was refined into a fluid, forward-moving symbol of energy and innovation – embodying speed, agility, and progress. The logo and wordmark were rebalanced for harmony and confidence. Finally, the color palette was refreshed with vibrant, high-energy tones, ensuring the brand feels bold, contemporary, and unmistakably dynamic across digital and physical touchpoints.
WHAT WE DID
WHAT WE DID
We redefined Plenergy’s identity through a minimalist, technology-inspired design system. A modern grotesque typeface replaced the heavy, masculine typography, introducing clarity and precision. The lightning-bolt logomark was refined into a fluid, forward-moving symbol of energy and innovation – embodying speed, agility, and progress. The logo and wordmark were rebalanced for harmony and confidence. Finally, the color palette was refreshed with vibrant, high-energy tones, ensuring the brand feels bold, contemporary, and unmistakably dynamic across digital and physical touchpoints.
We redefined Plenergy’s identity through a minimalist, technology-inspired design system. A modern grotesque typeface replaced the heavy, masculine typography, introducing clarity and precision. The lightning-bolt logomark was refined into a fluid, forward-moving symbol of energy and innovation – embodying speed, agility, and progress. The logo and wordmark were rebalanced for harmony and confidence. Finally, the color palette was refreshed with vibrant, high-energy tones, ensuring the brand feels bold, contemporary, and unmistakably dynamic across digital and physical touchpoints.
"Veronika is not only highly professional in design, but also has the rare ability to systematize complexity and explain even the most complicated things with clarity."
"Veronika is not only highly professional in design, but also has the rare ability to systematize complexity and explain even the most complicated things with clarity."
Roman L.
Roman L.
Co-Founder, CEO, Plenergy LLC
Co-Founder, CEO, Plenergy LLC
