Samhub
Samhub
DURATION
2 months
DURATION
2 months
CLIENT
Samhub
CLIENT
Samhub
Rebranding
Rebranding
Visual Identity
Visual Identity
AI Generation
AI Generation
Art Direction
Art Direction
PROJECT OVERVIEW
PROJECT OVERVIEW
Samhub is a pioneering Swedish company in marketing technology (MarTech), bridging data, creativity, and marketing into one seamless platform. It empowers businesses to integrate data sources, personalize campaigns, and make data-driven decisions. The brand required a refreshed identity that reflects innovation, clarity, and technological excellence while staying approachable and human-centric.
Samhub is a pioneering Swedish company in marketing technology (MarTech), bridging data, creativity, and marketing into one seamless platform. It empowers businesses to integrate data sources, personalize campaigns, and make data-driven decisions. The brand required a refreshed identity that reflects innovation, clarity, and technological excellence while staying approachable and human-centric.
The Challenge
The Challenge
Despite being a leader in MarTech, Samhub’s previous branding lacked consistency and didn’t fully communicate its value. The challenge was to create a modern, technological, and trustworthy identity that resonates with marketers, investors, and global enterprises alike. The goal was a brand system that breathes consistency across all touchpoints and embodies innovation, clarity, and progress.
Despite being a leader in MarTech, Samhub’s previous branding lacked consistency and didn’t fully communicate its value. The challenge was to create a modern, technological, and trustworthy identity that resonates with marketers, investors, and global enterprises alike. The goal was a brand system that breathes consistency across all touchpoints and embodies innovation, clarity, and progress.
WHAT WE DID
• A new logo: clean, geometric, nordic-style, combining the letters S and H to symbolize resonance, growth, and momentum. Its dynamic form also resembles a rocket flame, reflecting rapid brand innovation. • A modern color palette: vibrant blue and bold pink, chosen for associations with trust, energy, and drive. • Clean sans-serif typography: minimalistic and adaptable, ensuring legibility and consistency across all digital and physical media. Finally, we delivered a complete brand guidelines system to unify communication, ensuring Samhub’s visual identity feels both technological and human-friendly.
WHAT WE DID
• A new logo: clean, geometric, nordic-style, combining the letters S and H to symbolize resonance, growth, and momentum. Its dynamic form also resembles a rocket flame, reflecting rapid brand innovation. • A modern color palette: vibrant blue and bold pink, chosen for associations with trust, energy, and drive. • Clean sans-serif typography: minimalistic and adaptable, ensuring legibility and consistency across all digital and physical media. Finally, we delivered a complete brand guidelines system to unify communication, ensuring Samhub’s visual identity feels both technological and human-friendly.
WHAT WE DID
WHAT WE DID
• A new logo: clean, geometric, nordic-style, combining the letters S and H to symbolize resonance, growth, and momentum. Its dynamic form also resembles a rocket flame, reflecting rapid brand innovation. • A modern color palette: vibrant blue and bold pink, chosen for associations with trust, energy, and drive. • Clean sans-serif typography: minimalistic and adaptable, ensuring legibility and consistency across all digital and physical media. Finally, we delivered a complete brand guidelines system to unify communication, ensuring Samhub’s visual identity feels both technological and human-friendly.
• A new logo: clean, geometric, nordic-style, combining the letters S and H to symbolize resonance, growth, and momentum. Its dynamic form also resembles a rocket flame, reflecting rapid brand innovation. • A modern color palette: vibrant blue and bold pink, chosen for associations with trust, energy, and drive. • Clean sans-serif typography: minimalistic and adaptable, ensuring legibility and consistency across all digital and physical media. Finally, we delivered a complete brand guidelines system to unify communication, ensuring Samhub’s visual identity feels both technological and human-friendly.
“Veronika combines a rare strategic vision with outstanding design skills, turning complex insights into powerful brand solutions that elevate perception and value.”
“Veronika combines a rare strategic vision with outstanding design skills, turning complex insights into powerful brand solutions that elevate perception and value.”
Grzegorz K.
Grzegorz K.
Head of Product and Operations at Samhub
Head of Product and Operations at Samhub
