Laundry Sheets
Laundry Sheets
DURATION
4 Weeks
DURATION
4 Weeks
CLIENT
Laundry Sheets
CLIENT
Laundry Sheets
Rebranding
Rebranding
AI Creation
AI Creation
Digital Design
Digital Design
Art Direction
Art Direction
PROJECT OVERVIEW
PROJECT OVERVIEW
Laundry Sheets is a fast-growing eco-tech eCommerce startup redefining the laundry experience. Their product – a compact, plant-based detergent sheet – is a digital-era alternative to outdated bulky packaging. The brand required a design system that not only communicates sustainability, but also scales across production and digital platforms.
Laundry Sheets is a fast-growing eco-tech eCommerce startup redefining the laundry experience. Their product – a compact, plant-based detergent sheet – is a digital-era alternative to outdated bulky packaging. The brand required a design system that not only communicates sustainability, but also scales across production and digital platforms.
The Challenge
The Challenge
Like many digital-native brands, Laundry Sheets faced the challenge of aligning eco-conscious values with a scalable, premium identity. The previous design didn’t fully communicate their innovation or competitive advantage. The task was to build a visual language that resonates with a global DTC audience, supports rapid scaling, and clearly differentiates the product as both tech-driven and sustainability-first.
Like many digital-native brands, Laundry Sheets faced the challenge of aligning eco-conscious values with a scalable, premium identity. The previous design didn’t fully communicate their innovation or competitive advantage. The task was to build a visual language that resonates with a global DTC audience, supports rapid scaling, and clearly differentiates the product as both tech-driven and sustainability-first.
WHAT WE DID
I led a full rebrand and packaging system redesign, bridging product, manufacturing, and digital assets into one unified brand experience.
WHAT WE DID
I led a full rebrand and packaging system redesign, bridging product, manufacturing, and digital assets into one unified brand experience.
WHAT WE DID
WHAT WE DID
I led a full rebrand and packaging system redesign, bridging product, manufacturing, and digital assets into one unified brand experience.
I led a full rebrand and packaging system redesign, bridging product, manufacturing, and digital assets into one unified brand experience.
"Veronika is not only a great designer to communicate with, she is also very professional in her work. I would recommend to work with her any time."
"Veronika is not only a great designer to communicate with, she is also very professional in her work. I would recommend to work with her any time."
Philip B.
Philip B.
Co-Founder, Laundry Sheets
Co-Founder, Laundry Sheets
