Brand
designer
&

art director

I AM
VERONIKA ZHUK
Visual identity design, certificate design for the jewellery brand.
I've worked with TOP-clients (Lindt, Facebook, Siemens, Unicef) and now I'm available to you for less costs than for them.
complete brand identity solutions for tech, e-commerce, lifestyle companies. complete brand identity solutions for tech, e-commerce, lifestyle companies.
I work with small and medium-sized businesses delivering the quality and experience gained from cooperation with the giants of the market!

I have 8 years of experience, based in Warsaw and effectively manage projects remotely for clients from Europe and the United States.
"
"
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Visual identity, high quality logo design for IT, fashion, lifestyle in Warsaw, Europe and United States.
Values &
ABOUT
ME
Brand designer & Art director in IT, fashion, lifestyle businesses, working for Europe and United States.
experience
I am a graduate of the University of Arts in Poznań (Master Degree in Graphic Design and Visual Communication).

During the design process I create a visual system based on conscious Branding, which works at 360° – by ways of communication, colour, shape, pattern, illustration, and product presentation. As a result, businesses earn more and grow faster, thus becoming more recognisable on the market.

What problems do I solve? Oftentimes, businesses waste their budgets on ineffective promotion by not taking full advantage of Branding. Limiting it to the logo and brand colours is the same as reading a summary of a book. You get the general message, but in a week you don't remember what it was about – there is no real Story effect.

My approach is to create a unified visual Story.

I've worked with:

brand identity / art direction / stationery / editorial design / packaging design /online courses design

Process
BY STEP
STEP
01
02
I start the creation process – I prepare concepts of logo and direction of visual style. I present them later to explain my ideas clearly. I prefer F2F project presentation.
Briefing
Designing
I ask the Client to fill in the brief. This is done to start off our cooperation on the right note. This stage is really important – I need to understand the industry, the problems, and the project mission.I do market and competitor research afterwards.
Dialogue
Guidelines & more
We are talking about the concepts, I modify it at a pinch and sculpt the final direction.
I design guidelines based on the created materials. They contain all the specifications of the Brand system, a guide and visualisations.

Depending on the project I'm developing, I create a website and / or packaging design.
03
04
Services
TO DO
WHAT I REALLY LOVE
Each business is unique - as well as the design approach to it, depending on the specific goals and mission. After completing the application, during the call we will be able to discuss the tasks, timeline and final cost in detail.
WHAT I LOVE
Contact me
LET'S
TALK
I'll be in touch within 24-48 hours.
Thank you.

© Copyrights Veronika Zhuk
Made on
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